OVER 10 YEARS OF HELPING CREATE EXPERIENCES THROUGH FRAGRANCE

We started out with smaller private clients. In 2010, we opened the ARIA PURA Interior Fragrance Center at Údolní 29 in Brno—the name comes from Italian and means "pure air." This made us the first store in the Czech Republic specializing exclusively in interior fragrances, and at the same time, one of the very first of its kind in Europe.

At the same time, our e-shop www.bytove-parfemy.cz was launched, expanding the brick-and-mortar store's reach with convenient online shopping. Our long-term focus remains centered on home fragrances, accessories, and professional scenting for larger public and commercial spaces. Today, customers can find over 1,500 carefully selected products from renowned global brands and a wide variety of scents available to test in person.

Among our most popular products are aroma diffusers and catalytic lamps, categories in which we have years of expertise. We exclusively include high-quality, safe and health-friendly products that meet rigorous standards for both functionality and design.

Thanks to our experience, we are able to guide customers not only in choosing the right product, but also in selecting a fragrance that matches their space and personal style. Alongside our core assortment, we offer supplementary scented products such as perfumed sachets and cards, car fresheners, or linen sprays.

We are the official distributor and partner for a wide range of premium brands, including Culti, Mrs & Mrs Fragrance, Esteban, Baobab, Mon Dada, and others.

Since 2011, we have also specialized in professional interior scenting and scent-marketing solutions for hotels, banks, retail stores, offices, fitness centers, healthcare facilities, and the automotive industry. Our services are trusted by brands such as Hilton, T-Mobile, Dek Trade, Max Mara, Carolinum, and many others.

We currently operate in three countries—the Czech Republic, Slovakia, and Hungary.

Our team is dedicated to offering an individualized approach, meticulously curated products, and a high level of service. You can visit us in person at our brick-and-mortar stores at Brno, Údolní 29 or Vinohradská 1595/31 in Prague, or enjoy convenient shopping via our e-shop at www.bytove-parfemy.cz.

For select clients, we have also developed custom collections of fragrance accessories, including aroma tags, diffusers, candles, and car scents.

OUR PHILOSOPHY

We scent your world—no matter how big it is

We believe that fragrance has the power to profoundly influence the atmosphere of a space as well as our mood. That is why we offer original, stylish products that foster a welcoming environment both at home and in the workplace. We base our approach on proven insights showing that:

• ‣ our sense of smell influences a significant portion of our daily emotions and plays a vital role in memory
• ‣ scents are closely linked to memories, allowing us to recall them long after experiencing them
• ‣ a carefully chosen fragrance can invigorate, calm, aid concentration, reduce stress, or promote better sleep
• ‣ a subtle scent elevates mood and enhances the environment we inhabit
• ‣ a pleasantly scented workspace supports focus and overall efficiency
• ‣ fragrance is an essential component of brand identity—customers love returning to harmonious, pleasant environments and tend to spend more time there